SNOW PARK NZ
2011
Print Design
Print and advertising for Snow Park resort in New Zealand's Southern Alps
- SNOW PARK NZ
Print design, brand refresh 
-
Brand design of the Rubys Cinema and BarGraphic Design2011 -
Mons Royale is a Merino wool, underwear and first layer brand designed for the ‘riders’ lifestyle, an idea that sprouted (only) from the mind of an action sports athlete – pro skier, Hamish Acland.
Many merino brands pop up every year – all follow miles behind the merino success story, Ice Breaker. By focusing on the action-sports market, Mons Royale is able to take a completely new approach to these other brands. By throwing in wild colours, graphics … and sex, Mons Royale has managed to change the perspective on an otherwise conventional clothing category.
I was contracted to design and develop Mons Royale’s brand identity, marketing, print and garment graphics that would directly target action-sports ‘life-stylers’ and have the ability to gain international recognition as a fun, functional and innovative merino brand from New Zealand.
Mons Royale is now distributed throughout, Australia, Japan, Norway, Sweden, ‘The Benelux’, France, Austria, Switzerland, Germany and Canada.
www.monsroyale.com
Website developed by Gladeye
Photography by Dean McKenzieBranding, Fashion, Advertising2011 -
The design brief was to create an iconic label that could transcend across all of their wines. Central Otago, is an extreme climate which experiences a hot and dry climate in the summer and a freezing, snowy winter.
The identity of this label is rich and gritty, blistered and burnt - reflecting the suffering seasons of the Central Otago region. The water colour also pays tribute to the infamous 'painted' area.
Published in Choi's Global Packaging Design book - March 2011Package Design, Branding2011 -
BO Boots are handmade sheepskin boots, designed and made in Christchurch, New Zealand. They have been around since 2005. Founder, Ben Acland and wife Sara, had an amazing product that had huge appeal to the few people that knew of BO boots existence.
I was contracted to boost the awareness of the brand, which until now hadn’t really existed.
The re-branding process began by getting to know and understand how and why Ben and Sara’s boot venture began. What inspires them? What their goals are? What makes their boots different?
Originality - the attitude and design philosophy that inspired the brand story.
Both from New Zealand sheep farms, Ben and Sara wanted to reflect the nostalgia they felt from their rural upbringing in combination with their love for urban culture and trends.
The clean, contemporary graphic design combined with nostalgic styled imagery and rustic textures, formed the visual pallet for the BO boots brand.
Photography: Camilla StoddartArt Direction, Branding, Design2011 -
Wine label designsBranding, Package Design2011 -
Logo, print and advertising design of a theatrical circus in New York CityBranding, Theater2011 -
RTD packaging concepts for the Illy Coffee CompanyPackage Design2011 -
Typography experiments just for funTypography2011 -
Logo design for super star freeskier, Jossi WellsBranding2011 -
Branding for a a New Zealand gourmet seafood pie companyBranding2011 -
Packaging design concept for New Zealand's Stolen RumPackage Design2011 -
Packging design concepts for a health and wellbeing beverage for Coca-ColaPackage Design2011
