JOSSI WELLS BRAND
2011
Branding
Logo design for super star freeskier, Jossi Wells
- Jossi Wells
Personal brand design - Not too many kids even get in a helicopter at the age of 9, but that is what Jossi Wells did, but not just for a quick ride, he was dropped off the top of the mountain, skied down in front of the impressed judges at the New Zealand Rip Curl Heli challenge. Since then he has continued to light the ski world on fire.
2007 saw Jossi on podiums in nearly all the major events,the youngest skier at Winter X Games and winning the European Open Superpipe against the deepest field ever. In 2008, Jossi added a podium at the biggest event of the season, the X Games, and continued his domination at every other event he attended. Fast forward 2 more years, and at the age of 19 Jossi was winning left and right, and crowned the AFP Overall World Champion giving him the status of ‘Best Freeskier in the World’.
Career Titles:
AFP Overall champ 2010
AFP overall Half-pipe champ 2010
Dew Tour Cup winner Half-pipe 2010
2010 1st Dew Tour Snow Basin Half-pipe
2010 2nd Breckenridge Dew Tour Half Pipe
2010 2nd X-games half-pipe Aspen
2010 3rd Euro X-games slope-style
2nd New Zealand Winter Games
2010 1st Austria Open
2008 and 2010 New Zealand Athlete of the Year
2008 World Superpipe Champion
2008 Silver Medal X Games slopestyle 
Logo Concepts
-
Brand design of the Rubys Cinema and BarGraphic Design2011 -
Mons Royale is a Merino wool, underwear and first layer brand designed for the ‘riders’ lifestyle, an idea that sprouted (only) from the mind of an action sports athlete – pro skier, Hamish Acland.
Many merino brands pop up every year – all follow miles behind the merino success story, Ice Breaker. By focusing on the action-sports market, Mons Royale is able to take a completely new approach to these other brands. By throwing in wild colours, graphics … and sex, Mons Royale has managed to change the perspective on an otherwise conventional clothing category.
I was contracted to design and develop Mons Royale’s brand identity, marketing, print and garment graphics that would directly target action-sports ‘life-stylers’ and have the ability to gain international recognition as a fun, functional and innovative merino brand from New Zealand.
Mons Royale is now distributed throughout, Australia, Japan, Norway, Sweden, ‘The Benelux’, France, Austria, Switzerland, Germany and Canada.
www.monsroyale.com
Website developed by Gladeye
Photography by Dean McKenzieBranding, Fashion, Advertising2011 -
The design brief was to create an iconic label that could transcend across all of their wines. Central Otago, is an extreme climate which experiences a hot and dry climate in the summer and a freezing, snowy winter.
The identity of this label is rich and gritty, blistered and burnt - reflecting the suffering seasons of the Central Otago region. The water colour also pays tribute to the infamous 'painted' area.
Published in Choi's Global Packaging Design book - March 2011Package Design, Branding2011 -
BO Boots are handmade sheepskin boots, designed and made in Christchurch, New Zealand. They have been around since 2005. Founder, Ben Acland and wife Sara, had an amazing product that had huge appeal to the few people that knew of BO boots existence.
I was contracted to boost the awareness of the brand, which until now hadn’t really existed.
The re-branding process began by getting to know and understand how and why Ben and Sara’s boot venture began. What inspires them? What their goals are? What makes their boots different?
Originality - the attitude and design philosophy that inspired the brand story.
Both from New Zealand sheep farms, Ben and Sara wanted to reflect the nostalgia they felt from their rural upbringing in combination with their love for urban culture and trends.
The clean, contemporary graphic design combined with nostalgic styled imagery and rustic textures, formed the visual pallet for the BO boots brand.
Photography: Camilla StoddartArt Direction, Branding, Design2011 -
Wine label designsBranding, Package Design2011 -
Logo, print and advertising design of a theatrical circus in New York CityBranding, Theater2011 -
RTD packaging concepts for the Illy Coffee CompanyPackage Design2011 -
Typography experiments just for funTypography2011 -
Print and advertising for Snow Park resort in New Zealand's Southern AlpsPrint Design2011 -
Branding for a a New Zealand gourmet seafood pie companyBranding2011 -
Packaging design concept for New Zealand's Stolen RumPackage Design2011 -
Packging design concepts for a health and wellbeing beverage for Coca-ColaPackage Design2011
